Our shakes are a major selling point. Even people that despise protein shakes of any kind seem to appreciate them. It is no surprise that the shakes are the #1 selling individual product for Isagenix. They are organic in origin, originating from "Happy Cows" in New Zealand, where they do not use any herbicides, pesticides or fertilizers on the ... feed. The cattle are not treated with growth hormones or even antibiotics for that matter. Funny to me how some people say, "well I can go to Costco and get a massive bag of Whey protein for $15.00!" We truly must educate people. On the surface it would appear to such people as though Isagenix is just marking up their products like crazy, it is not the case. We could easily use the same domestic Whey protein as everybody else and we could therefor have significantly greater profit margins. Imagine container loads of the highest quality Organic Whey on the planet being shipped...